Rated 9.4/10 by customers since 2021
An agile solution
Companies and universities alike use our online beer simulation game to meet a wide range of objectives — from reproducing real challenges within supply-chain processes to optimizing an organization’s overall performance.
Students and trainees learn new business and team management skills by participating in a fun and engaging serious game experience.
Our intuitive platform enables instructors to set up their games in a flash.
Both beginners and more senior-level participants can immerse themselves in their roles. The game is available in English, French, Spanish and German.
Instructors need no technical expertise to set up and launch our games in both default or custom settings.
Our games automatically generate exportable reports and stats for instructors to debrief players and reinforce lessons.
Customize and designate player roles in the supply chain, such as Retailer, Wholesaler, Distributor, or Manufacturer. Whether you’re running a game for a small classroom or for hundreds of employees, all players must overcome real supply-chain challenges… or face the Bullwhip Effect!
Once logged in to the platform, instructors set up and manage their own in-person or remote beer games on a personal online dashboard. Quickly configure a simple simulation with the default settings or customize a number of other advanced parameters, such as number of turns, minimum order quantity, customer demand, and many, many more!
Trainees, students and instructors can follow individual performance during the game. When a simulation is complete, the platform automatically provides results, charts, and other visual insights that can be archived and downloaded as Excel or PDF. Use this data to stimulate discussion about what went right or wrong in order to build a strategy and optimize the operation going forward.
The name is derived from a classic role-playing game developed at MIT (Massachusetts Institute of Technology) in the 1960s.
Professors at the time found that they could grab university students’ attention more effectively by calling it the Beer Distribution Game.
Our beer games can be white-labelled, so whether you trade in aircraft parts or smartphones, you can customize the beer game to your specific widget, industry and audience.
Targeted Experiential Learning
Increase understanding of common challenges and behaviors impacting supply chain management performance.
Improve collaboration and information-sharing across actors, resulting in stock reduction, fewer shortages and emergencies, and less stress on client-supplier relationships.
Help all departments identify system dynamics risks and make better-informed decisions.
Engage teams around global objectives and instill a continuous-improvement mindset.