Engage participants through immersive multiplayer supply-chain simulations to boost individual skills development, teamwork and your organization's continuous improvement.
An agile solution
Companies, universities and consultants alike use The Beergame
App to meet a wide range of objectives — from simulating real
challenges within supply-chain processes to optimizing an
organization’s overall performance.
Students and trainees learn new business and team management skills by participating in a fun and engaging serious game experience.
Increase understanding of common challenges and behaviors impacting supply-chain performance and flexibility.
Improve collaboration and information-sharing across actors, resulting in stock reduction, fewer shortages and emergencies, and less stress on client-supplier relationships.
Help all departments identify potential risks and make better-informed decisions.
Engage teams around global objectives and instill a continuous-improvement mindset.
Customize and designate player roles in the supply chain, such as Retailer, Wholesaler, Distributor, or Manufacturer. Whether you’re running a game for a small classroom or for hundreds of employees, all players must overcome real supply-chain challenges… or face the Bullwhip Effect!
Once logged in to the platform, instructors set up and manage their own in-person or remote games on a personal dashboard. Quickly configure a simple simulation with the default settings or customize a number of other advanced parameters, such as number of turns, minimum order quantity, customer demand, and many, many more!
Trainees, students and instructors can follow individual performance during the game. When a simulation is complete, the platform automatically provides charts, graphs and other visual insights that can be archived and downloaded as a PDF. Use this data to stimulate discussion about what went right or wrong in order to reform and optimize the operation going forward.
The name is derived from a classic role-playing game developed at MIT in the 1960s.
Professors at the time found that they could grab university students’ attention more effectively by calling it The Beer (Distribution) Game.
Our game can be white-labelled, so whether you trade in aircraft parts or smartphones, you can customize The Beergame App to your specific widget, industry and audience.