Easily host
remote or live
Beer Game sessions

Engage participants through immersive supply chain simulations to boost individual skills development, teamwork and promote continuous improvement.


Play the Beer Game Demo

Rated 9.4/10 by customers since 2021

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Brandon Hall Award 2022
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Our Clients

Check out who's playing the Beer Game with us

Airbus logo

Natura Brasil logo

HEC Paris logo

SDA Bocconi School of Management logo

Ernst and Young logo

University of Connecticut logo

Festo logo

Bose logo

Spinnaker Management logo

Mews Partners logo

Airbus logo

Natura Brasil logo

HEC Paris logo

SDA Bocconi School of Management logo

Ernst and Young logo

University of Connecticut logo

Festo logo

Bose logo

An agile solution

Supply chain games for continuous improvement

Companies and universities alike use our online beer simulation game to meet a wide range of objectives — from reproducing real challenges within supply-chain processes to optimizing an organization’s overall performance.

Students and trainees learn new business and team management skills by participating in a fun and engaging serious game experience.

Supply-Chain Games for Continuous Improvement pictureSupply-Chain Games for Continuous Improvement picture

Wide-ranging benefits

We are the go-to solution for several reasons

Easy to start, easy to play benefit icon

Easy to start, easy to play

Our intuitive platform enables instructors to set up their games in a flash.

User-friendly and multilingual interface benefit icon

User-friendly and multilingual interface

Both beginners and more senior-level participants can immerse themselves in their roles. The game is available in English, French, Spanish and German.

Self-service and customizable benefit icon

Self-service and customizable

Instructors need no technical expertise to set up and launch our games in both default or custom settings.

Extensive post-game analytics benefit icon

Extensive post-game analytics

Our games automatically generate exportable reports and stats for instructors to debrief players and reinforce lessons.

Ready Player One to 600!

Customize and designate player roles in the supply chain, such as Retailer, Wholesaler, Distributor, or Manufacturer. Whether you’re running a game for a small classroom or for hundreds of employees, all players must overcome real supply-chain challenges… or face the Bullwhip Effect!

  • Provide intuitive and individualized dashboards.
  • Customize game within your industry context and branding.
  • Quickly and easily onboard players and teams.
  • Keep players engaged through fluid game stages.
  • Choose level of complexity with extensive list of parameters.
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Interface view - Instructor DashboardInterface view - Instructor Dashboard

Meet your instructor dashboard.

Once logged in to the platform, instructors set up and manage their own in-person or remote beer games on a personal online dashboard. Quickly configure a simple simulation with the default settings or customize a number of other advanced parameters, such as number of turns, minimum order quantity, customer demand, and many, many more!

  • Set up and launch online games in seconds.
  • Save game templates and archive results.
  • Create a team to collaborate with other instructors in your organization.
  • Create and host multiple games at once.
  • Share games effortlessly with hundreds of participants.

Review post-game analysis.

Trainees, students and instructors can follow individual performance during the game. When a simulation is complete, the platform automatically provides results, charts, and other visual insights that can be archived and downloaded as Excel or PDF. Use this data to stimulate discussion about what went right or wrong in order to build a strategy and optimize the operation going forward.

  • Export results in PDF or Excel format.
  • Review multiple KPIs by role and overall teams.
  • Generate content to spark discussion for improvement.
  • Rank players and determine winners based on various criteria.
  • Analyze and compare multiple (up to 50!) game results side-by-side.
Interface view - Debriefing and AnalyticsInterface view - Debriefing and Analytics
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This isn’t a drinking game,
so why is it called the Beer Game?

The name is derived from a classic role-playing game developed at MIT (Massachusetts Institute of Technology) in the 1960s.

Professors at the time found that they could grab university students’ attention more effectively by calling it the Beer Distribution Game.

Our beer games can be white-labelled, so whether you trade in aircraft parts or smartphones, you can customize the beer game to your specific widget, industry and audience.

Targeted Experiential Learning

Develop and engage your teams

Awareness benefit icon

Awareness

Increase understanding of common challenges and behaviors impacting supply chain management performance.

Cooperation benefit icon

Cooperation

Improve collaboration and information-sharing across actors, resulting in stock reduction, fewer shortages and emergencies, and less stress on client-supplier relationships.

Anticipation benefit icon

Anticipation

Help all departments identify system dynamics risks and make better-informed decisions.

Improvement benefit icon

Improvement

Engage teams around global objectives and instill a continuous-improvement mindset.