An agile solution
Companies, universities and consultants alike use our online
beer game simulation to meet a wide range of objectives — from
reproducing real challenges within supply-chain processes to
optimizing an organization’s overall performance.
Students and trainees learn new business and team management skills by participating in a fun and engaging serious game experience.
Increase understanding of common challenges and behaviors impacting supply-chain performance and flexibility.
Improve collaboration and information-sharing across actors, resulting in stock reduction, fewer shortages and emergencies, and less stress on client-supplier relationships.
Help all departments identify potential risks and make better-informed decisions.
Engage teams around global objectives and instill a continuous-improvement mindset.
Customize and designate player roles in the supply chain, such as Retailer, Wholesaler, Distributor, or Manufacturer. Whether you’re running a game for a small classroom or for hundreds of employees, all players must overcome real supply-chain challenges… or face the Bullwhip Effect!
Once logged in to the platform, instructors set up and manage their own in-person or remote beer games on a personal online dashboard. Quickly configure a simple simulation with the default settings or customize a number of other advanced parameters, such as number of turns, minimum order quantity, customer demand, and many, many more!
Trainees, students and instructors can follow individual performance during the game. When a simulation is complete, the platform automatically provides results, charts, and other visual insights that can be archived and downloaded as Excel or PDF. Use this data to stimulate discussion about what went right or wrong in order to build a strategy and optimize the operation going forward.
The name is derived from a classic role-playing game developed at MIT in the 1960s.
Professors at the time found that they could grab university students’ attention more effectively by calling it The Beer Distribution Game.
Our beer games can be white-labelled, so whether you trade in aircraft parts or smartphones, you can customize The Beergame App to your specific widget, industry and audience.