The aim of the game is to fulfill requests at each stage of the
supply chain in order to meet the overall demand of end
Players are assigned to a role in their specific industry. For example, in a beer distribution supply chain, participants play as either Manufacturer, Distributor, Wholesaler, or Retailer.
Each role responds to order requests from the stage below and places orders for the stage above.
→ The resulting game experience provides insights into:
Stock, lead time, costs, orders, demand, etc.
Erratic demand variations, which increase up the chain
Visibility, batches, price fluctuations, etc.
How collaboration — or lack of — can impact overall performance
The Beergame App is a web application. Participants can play on their preferred browsers on either a computer or smartphone. Data is stored in the instructor account and statistics are automatically generated.
Sign up and create your first game — it’s fast and free!
Get instant access to your personal instructor dashboard, where you’ll find everything you need to create your very first Beergame. Later, you’ll be able to simultaneously launch multiple games and view old games in the archive.
Like we said, the Beergame doesn’t have to be about beer. You can tailor the game to your industry and audience through our white-label features.
You can either quickly launch a game with our default settings or you can deep dive into our many parameters: Delivery Lead Time, Minimum Order Quantity, Customer Demand, Stock & Backorder Costs — the list goes on!
Each game simulates one supply chain divided into several roles. Assign predetermined roles with Excel or at random within the app. Roles can be customized according to the industry. For example, in an aircraft supply chain simulation, you can designate players into Assembly Line, Quality Control, Distribution Center, or Client.
The Beergame App is perfectly suitable for in-person or remote hosting.
Games are private by default, so once your game is ready, all you need to do is share the URL by email or in the web-conference chat. You can also share your own Instructor page and access to your complete list of games.
Once everyone’s ready, you can now use our slides to explain the game context and rules. Understanding the instructions and onboarding players is easy with the integrated introduction and help feature throughout the game.
Now that players are ordering, reacting, and trying to optimize their stock, surprise them with a sudden promotion! Watch as players try to adapt — and manage their frustration — to sudden demand and increased stress.
The game is finished when the pre-set number of turns is reached. This setting allows instructors to manage how long a game lasts — from 20 minutes up to one hour.
Share debriefing statistics, compare competing supply chains and discuss areas of improvement.
Review game performance data with visual insights, graphs and charts directly on the app, download as a PDF file or export into an Excel spreadsheet.
For each role, view key performance indicators (KPIs), such as Stock and Backorder Costs or Fill Rate. See how small variabilities in consumer orders heavily impact the entire supply chain. Rank roles or teams based on various metrics and criterias.
There are loads of information to promote highly engaging conversations, from what resulted in loss of sales to why storage costs increased to what exactly triggered the Bullwhip Effect. Most importantly, help teams figure out how they can work together better next time.
The Beergame app is all about continuous improvement. Launch another round with a different setup. For example, try playing in “Transparent Mode”, allowing communication between players, which gives them more control over the different stages and reinforces the lessons learned in previous games.