Define the games to create
Each game represents one supply-chain with 4 roles : retailer,
wholesaler, distributor and manufacturer.
The participants will be dispatched between these roles.
Complete the fields below to determine the number of games needed.
Configure the games
By default, each role starts the game with a stock of 12 units and
incoming orders of 4 units for the next 2 weeks.
The total lead time between each stage is 3 weeks :
1 week for the order + 2 weeks for the delivery.
Ex: an order week 0 is applied on your supplier's stock on week 1
and will arrive to you on week 3.
The stock cost is $0.50/unit/week and backorder cost is
In the Free plan, games last for 12 rounds (/weeks).
From the Premium Plan, you can customize several parameters
in the games to fit your training needs.
- Number of Turns : a 20 rounds game will last around 30
minutes (excl. intro & debriefing time).
- Transparent mode & visibility : you may play a first game
with no communication/visibility, then compare when players can
see all the games data. We typically see students adjust their
ordering behavior and collaborate more.
- Delivery Lead time : you may play a first game with a long
lead time (4/5 weeks), then compare when lead times are reduced
following process improvements. The Bullwhip effect is
usually reduced as the chain becomes more reactive.
- Minimum Order Quantity / Batch sizes : you may apply MOQs
or Batch Sizes on specific stages (on the manufacturer for
example). Batch Sizes enforce orders to be of a certain multiple.
This simulates a pack of x items produced at once. It will
increase a lot the bullwhip effect.
- Customer Demand : more variability and a more erratic
demand typically generate even more perturbations in the upstream
- Other parameters : Stock & Backorder costs, Starting
conditions (each stage stock & orders), Computer ordering behavior
(variability, stock target) when a player is missing.
With the Premium Plan, you may customize the games to fit
your industrial context, brand and products.
- Product name and time period : replace beer with
the product of your choice (cars, phones..),
and replace the time period (weeks) with
days or months.
- Stages & Layout : add or remove stages in the chain
(between 2 and 8 stages). Customize their name and logo. This
improves identification and engagement of the participants,
- White Labelling : change the colors and logo of the app.
This improves the integration with your own training program or
seminar. Make it a memorable experience !
Host the session in-person or remotely
Find below a proposition for a 2-hours session. Depending on your
teaching objectives, the background of the participants, and the
time available, you may of course adjust it. The Beergame App is a
flexible tool !
Pre-assign in advance participants to games and roles on a
At the begining of a session, introduce the game context and
rules to the participants (10min)
Start a trial game with screen-sharing, and send a few orders as
one of the roles, to explain the interface. (15min)
Share the link to your instructor page (or to each individual
game) - and let the participants connect to their role.
Let the participants order and advance up to the point when
demand increases. Then announce that a big promotion has started
leading to a demand increase 😱. Wait until the total number of
weeks are reached and the game is finished. (30min for 20
At the end of the game, show the debriefing stats, compare the
competing supply-chains, discuss how they could work better
Play a second round, with another setup : allow communication
between players ("Transparent mode"). Participants will feel
they have much more control over the different stages stock
levels, and will perform better. (30min)
Perform a final debriefing on supply-chain optimization,
collaboration, system design.. (15min)
Manage several games at once
It is totally possible for a single instructor to manage several
games at once, either when playing in person, or remote.
From the Dashboard, or from your Instructor page, you have an
overview on the advancements of all the games at once. Some games
may run faster than others - this helps you identify potential
concerns and make sure all games go on.
For more details on a specific game, you can access the stage with
all its data, even if you're not connected as one of the roles. Just
click on the link "access the game stage as a guest" on a game page.
If needed during a session, you can force-remove a participant from
a role, or modify the game parameters, this happens in the "Game
With the Premium Plan, instructors can activate a timer.
This forces participants to validate their order before a certain
period of time (you may typically leave 1:30 per turn)
Follow-up from your Dashboard
After a session, you can archive the old games from your Dashboard -
then they won't be available anymore for the participants and won't
appear in your public instructor page.