The Beer Distribution Game was developed at MIT in 1960. It is used daily all around the globe, in different contexts : at university, corporate trainings, seminars, coaching sessions..
Students control a facility (store, warehouse, factory..) part of the supply-chain of a beer company. Their goal is to supply the right amount of units throughout the chain so that final customers can be served.
It lets participants experience :
- Basic supply-chain concepts : stock, lead time, costs, orders, demand
- The bullwhip effect : erratic variations of demand, which increase as we move up the chain
- The effects of human behaviours, how collaboration and team work can impact global performance
- The effects of several supply parameters : visibility, batches, prices fluctuations..
The beergame app lets you organize much more easily beergame sessions. Students can use a computer or their phone to play, all the data is stored in your instructor account and statistics are calculated automatically.
I made a first online Beergame simulation in 2015. Between then and 2019, more than 200.000 parties were created with it. After several interviews with users I decided to re-write the application to include more features, and an instructor Dashboard. So this site is actually a Beergame App v2 🙂